Esteban González Peinado

In TEVISAT from the construction group ARENSA, as a Manager responsible for a 5 Sellers team and 15 external, i increased sales by 33% in one year, in a mature market, by properly segmenting the market and making targeted sales with ad-hoc animation programs. The greatest success was to minimize the structure of fixed costs, linking the total structure costs to the profitability of the operations.


 

Conseguí para ESABE, in more than 20 Security/Communication project an average net return exceeding 25%. During this period i was part of the committee that developed the franchise “Security Stores”.


 

I developed for ESABE the first teleassistence automation team.


 

I Obtained in Israel TOP SECURITASwithout any commitment of purchasing volume and competing with other candidates.


 

I got for ESABE  BBVA a saving of more than 40% of the costs over the budget and more than 50% on times, when matched it with a two-way security system, bus structure, supported on the same existing wiring network. I developed many media campaigns for Esabe, one that is worth to mention was the successful campaign “Secure vacation”.


 

I accomplished before the project milestone expired: Acceptance of more than 100 switching works in TdE.


 

I designed more than 30 applications/ products ad-hoc in Security / Communications that resolved issues that at first were not solvable for: Puerto de Barcelona, BBVA Group, etc.

 

English

French

French

  • Bachelor of Research and Market Techniques from ICADE (Comillas Pontifical University/ belonging to the Complutense) Faculty of Business,1998
  • Graduado en Telecomunicaciones, especialidad Equipos Electrónicos,  por la  Polytechnic University of Madrid 1984

Postgraduate education

  •  Certificate in Business Management, PDG / IESE. 1999.

References are available on request

Professional Life: Duties, responsibilities and experiences

My professional life began in TdE, approving the Mechanic opposition being the number two within my promotion. As a Plant Technician in switching centers, i was responsible of solving breakdowns in switching, force and transmission equipment from1981 to 1985. The most important experience was to gain knowledge in the problem of equipment and subscribers of all kinds: Large customers, SMEs and large public.

In 1985 I approved the call for Technical Engineer in TdE, occupying the position of Project Engineer for mobile networks: Base Stations and MTX. The most enriching experience was the knowledge of all providers and internal / external customers of the Mobile service, due to the Environmental, labor risk, Contracts, Electric companies, Locations, Real Estate, Security and Finance implications.

In the middle of year 1987, i was offered by a Construction Group, to manage the company Tevisat that was dedicated to security and telecommunications. I was leading a team of 5 internal and 15 external Sellers and was responsible of controlling the commercial profitability of the operations. I had the opportunity to gain experience and knowledge in the state contracts and public tenders. I reported directly to the Boards of Directors through the Steering Committees for the government.

In the middle of year 1987, i was offered by a Construction Group, to manage the company Tevisat that was dedicated to security and telecommunications. I was leading a team of 5 internal and 15 external Sellers and was responsible of controlling the commercial profitability of the operations. I had the opportunity to gain experience and knowledge in the state contracts and public tenders. I reported directly to the Boards of Directors through the Steering Committees for the government.

The following year and in this first stage, I was responsible for Customer Engineering, also supporting sales of Large Customers. In 1988 I was promoted to Technical Director and later to General Director of Development and member of the Steering Committee. At this stage, I developed many exciting projects such as: Blue Stores, Unelco / Endesa, Argentaria, among others, with a high impact on the income statement.

Between October 1991 and November 1992, i was General Director of Development (Corporate responsibility with a more commercial/finance than technical content) and member of the Esabe Stores (Esabe Express) Steering Committee. In 1992, i join TdE after the Esabe Group disappeared due to the economic crisis after the Expo-92 and the business diversification of the Esabe Group, which did not have the expected success.

Ante el escenario de crisis del 92, y no atraerme las alternativas laborales que se me presentaron  fuera de TdE, solicite el reingreso a TdE, que me permitía complementar con algo que tenia deseos de realizar y que no encontraba el tiempo, obtener el conocimiento y un Titulo Superior   en una competencia que cada día me atraía mas  y llenaba algunas lagunas de la formación técnica de base: Finanzas/Comercial/Marketing

In November 1992 i was requested by the Provincial Directorate of Telefonica to implement the Digitalization of Madrid, as a Project Engineer whose mission, in addition to the technique, was to coordinate technology changes. The most exciting thing about this stage was the continuous training that I enjoyed in Lucent (3 years), in order to carry out all the changes, getting digitized more than 100,000 lines in approximately 5 years that the project lasted. During this period i had to supervise: the adequacy of civil works, force equipment, internal plant, external plant, and dimensioning of transmission means among others. With the permanent challenge of the planned date, defining deadlines and times, assuring that all the resources needed will be available on that day.

On September 1998when the big part of the Digitalization of Madrid ended, i joined de Marketing Department as a Marketing Analyst in the Headship of Information and Analysis of competition (Business Intelligence)) mainly due to my technological knowledge and the Bachelor of Research and Market / Marketing Techniques, defining the map of competitors and strategic positioning of products, services of the company and external sources.

In  2001 i joined Commercial Distribution/DC as a Head of Key Accounts of Distributor Groups in the Central Department.

The fundamental task of an Account Manager in the Central Department is the follow-up of KEY ACCOUNTS and the achievement of objectives by carrying out as many activities as necessary, among others:

Negotiate individual business plan and its monitoring in the scorecard taking the measures to correct the deviations.

Define the necessary marketing activities

Being the speaker for any activity between distributor groups and TdE: Media Campaigns, Sponsorships and Industry Campaigns.

Training, notoriety acts, presentation of products and services to third parties and attendance to events of institutional representation and large customers.

Support the cross-selling products search.

 In 2003 I joined the direct channel, where my goals have been achieved 160% in some lines.

From 2005 to 2007 In 2003 I joined the direct channel, where my goals have been achieved 160% in some lines.

2008 to present: Business Development Consultant for the opening of new markets in SMEs, Commercial Intelligence Consultant and Professor of a higher degree course in Economic Intelligence of the University Francisco De Vitoria.

Contacto

Correo electronico: esteban@coitt.es
Telefono: +34626428868

Colabs

Esteban González Peinado

Professional Experience

In TEVISAT from the construction group ARENSA, as a Manager responsible for a 5 Sellers team and 15 external, i increased sales by 33% in one year, in a mature market, by properly segmenting the market and making targeted sales with ad-hoc animation programs. The greatest success was to minimize the structure of fixed costs, linking the total structure costs to the profitability of the operations.


Achieving an ESABE, in more than 20 Security/Communication an average net return exceeding 25% During this period i was part of the committee that developed the franchise “Security Stores”.


I developed for ESABE the first teleassistence automation team.


I Obtained in Israel for the company TOP SECURITAS, without any commitment of purchasing volume and competing with other candidates in Spain of the vehicle location system with a lower structure of implementation costs


Achieving for ESABE  BBVA a saving of saving more than 40% the costs over the budget and more than 50% on times, when matched it with a two-way security system, bus structure, supported on the same existing wiring network I developed many media campaigns for Esabe, one that is worth to mention was the successful campaign: “Secure vacation”.


I achieved I accomplished before the project milestone expired Acceptanceof more than 100 switching works in TdE.


I designed more than 30 applications/ products ad-hoc in Security / Communications that resolved issues that at first were not solvable for: Puerto de Barcelona, BBVA Group, etc.

 

Languages

English

French

Education

French

  • Bachelor of Research and Market Techniques from ICADE (Comillas Pontifical University/ belonging to the Complutense) Faculty of Business,1998
  • Graduado en Telecomunicaciones, especialidad Equipos Electrónicos,  por la  Polytechnic University of Madrid 1984

Postgraduate education

  •  Certificate in Business Management, PDG / IESE. 1999.
Professional References

References are available on request

Professional Life: Duties, responsibilities and experiences

My professional life began in TdE, approving the Mechanic opposition being the number two within my promotion. As a Plant Technician in switching centers, i was responsible of solving breakdowns in switching, force and transmission equipment from1981 to 1985. The most important experience was to gain knowledge in the problem of equipment and subscribers of all kinds: Large customers, SMEs and large public.

In 1985 I approved the call for Technical Engineer in TdE, occupying the position of Project Engineer for mobile networks: Base Stations and MTX. The most enriching experience was the knowledge of all providers and internal / external customers of the Mobile service, due to the Environmental, labor risk, Contracts, Electric companies, Locations, Real Estate, Security and Finance implications.

In the middle of year 1987, i was offered by a Construction Group, to manage the company Tevisat that was dedicated to security and telecommunications. I was leading a team of 5 internal and 15 external Sellers and was responsible of controlling the commercial profitability of the operations. I had the opportunity to gain experience and knowledge in the state contracts and public tenders. I reported directly to the Boards of Directors through the Steering Committees for the government.

In the middle of year 1987, i was offered by a Construction Group, to manage the company Tevisat that was dedicated to security and telecommunications. I was leading a team of 5 internal and 15 external Sellers and was responsible of controlling the commercial profitability of the operations. I had the opportunity to gain experience and knowledge in the state contracts and public tenders. I reported directly to the Boards of Directors through the Steering Committees for the government.

The following year and in this first stage, I was responsible for Customer Engineering, also supporting sales of Large Customers. In 1988 I was promoted to Technical Director and later to General Director of Development and member of the Steering Committee. At this stage, I developed many exciting projects such as: Blue Stores, Unelco / Endesa, Argentaria, among others, with a high impact on the income statement.

Between October 1991 and November 1992, i was General Director of Development (Corporate responsibility with a more commercial/finance than technical content) and member of the Esabe Stores (Esabe Express) Steering Committee. In 1992, i join TdE after the Esabe Group disappeared due to the economic crisis after the Expo-92 and the business diversification of the Esabe Group, which did not have the expected success.

Ante el escenario de crisis del 92, y no atraerme las alternativas laborales que se me presentaron  fuera de TdE, solicite el reingreso a TdE, que me permitía complementar con algo que tenia deseos de realizar y que no encontraba el tiempo, obtener el conocimiento y un Titulo Superior   en una competencia que cada día me atraía mas  y llenaba algunas lagunas de la formación técnica de base: Finanzas/Comercial/Marketing

In November 1992 i was requested by the Provincial Directorate of Telefonica to implement the Digitalization of Madrid, as a Project Engineer whose mission, in addition to the technique, was to coordinate technology changes. The most exciting thing about this stage was the continuous training that I enjoyed in Lucent (3 years), in order to carry out all the changes, getting digitized more than 100,000 lines in approximately 5 years that the project lasted. During this period i had to supervise: the adequacy of civil works, force equipment, internal plant, external plant, and dimensioning of transmission means among others. With the permanent challenge of the planned date, defining deadlines and times, assuring that all the resources needed will be available on that day.

On September 1998when the big part of the Digitalization of Madrid ended, i joined de Marketing Department as a Marketing Analyst in the Headship of Information and Analysis of competition (Business Intelligence)) mainly due to my technological knowledge and the Bachelor of Research and Market / Marketing Techniques, defining the map of competitors and strategic positioning of products, services of the company and external sources.

In  2001 i joined Commercial Distribution/DC as a Head of Key Accounts of Distributor Groups in the Central Department.

The fundamental task of an Account Manager in the Central Department is the follow-up of KEY ACCOUNTS and the achievement of objectives by carrying out as many activities as necessary, among others:

Negotiate individual business plan and its monitoring in the scorecard taking the measures to correct the deviations.

Define the necessary marketing activities

Being the speaker for any activity between distributor groups and TdE: Media Campaigns, Sponsorships and Industry Campaigns.

Training, notoriety acts, presentation of products and services to third parties and attendance to events of institutional representation and large customers.

Support the cross-selling products search.

 In 2003 I joined the direct channel, where my goals have been achieved 160% in some lines.

From 2005 to 2007 In 2003 I joined the direct channel, where my goals have been achieved 160% in some lines.

2008 to present: Business Development Consultant for the opening of new markets in SMEs, Commercial Intelligence Consultant and Professor of a higher degree course in Economic Intelligence of the University Francisco De Vitoria.

Colabs

en_GBEnglish
es_ESSpanish en_GBEnglish